ROLE

The Social Media Manager: Hospitality Specialist is a highly motivated, creative individual with a previous experience in the hospitality or/and F&B industry and a passion for connecting with current and future customers. That passion comes through as he/she engages with fans and customers on a daily basis, with the ultimate goal of turning fans into customers.

The Social Media Manager: Hospitality Specialist is instrumental in managing the company’s content-related assets.

RESPONSIBILITIES

1. PLANNING

  • Create a social media strategy, a plan and a set of KPIs
  • Create the right content, promotion, engagement, conversion strategy

2. IMPLEMENTATION

  • Development of brand awareness and online reputation
  • Create campaigns that help to achieve marketing goals
  • Develop relevant content topics to reach the company’s target customers
  • Create, curate, and manage all published content (images, video and written)
  • Develop and expand community and/or influencer outreach efforts
  • Oversee social media design content
  • Create methods to incentivize customers to give honest feedback through special rewards and perks that tend to create strong relationships between a business and its clients
  • Administrate the creation and publishing of relevant, original, high-quality content
  • Create and manage a publishing schedule and a content editorial calendar to manage content and plan specific, timely marketing campaigns
  • Use Facebook Ads to promote the pages and campaigns you are in charge of

3. MONITORING & OPTIMIZATION

  • Monitor the company’s social media accounts and offer constructive interaction with users
  • Monitor trends in social media tools, applications, channels, design and strategy
  • Monitor effective best practices for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Identify and improve organizational development aspects that would improve content

4. REPORTING

  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
  • Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
  • Analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
  • Compile reports for management showing results (ROI)

EDUCATION, EXPERIENCE & QUALIFICATIONS

  • Bachelor’s Degree in Marketing, Communications or related field
  • Previous experience in the hotel industry
  • 3+ years experience in social media management (in hospitality industry is a plus)
  • Exceptional multi-tasking and problem solving skills
  • Knowledge of Facebook’s advertising platform
  • Proficient in content marketing theory and application
  • Experience sourcing and managing content development and publishing
  • Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Excellent writing and language skills
  • Ability to effectively communicate information and ideas in written format
  • Time management, a team player
  • Knowledge of principles of SEO including keyword research and Google Analytics.
  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution

Apply Online

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