Concepts

For the discerning traveller, the secret to creating a remarkable visit is having unique insider information.

City Pass Guide is Vietnam’s leading tourism information provider. Our publications are packed with useful insider tips and valuable information on leisure activities, where to dine or shop, and practical advice.

City Pass Guide is an ideal medium for advertisers to reach high-end clients before arrival and while in the country. By distributing through Vietnam’s most luxurious hotels and outlets, and supporting our clients with digital promotions, we ensure that our selected partners can effectively reach a large number of premium foreign consumers. Our partners are selected based on high quality standards, value and the exclusivity of their products and services.

100,000 guidebooks will be printed and distributed per 12 months, reaching over 320,000 readers. An estimated 75,000 HCMC and Hanoi apps are expected to be downloaded for Android and iOS and some 1,000,000 unique visitors are expected on citypassguide.com in 2015. This will allow advertisers to reach a higher number of potential customers (some 4000 potential users daily).


3,2
Readers per Copy Distributed
274
Saigon/Hanoi Guidebook published distributed every day
150
Hotels/Residences Distribute Our Guidebook in their rooms
242
Pages

Specifications

Size A6, 105mm (w) x 150mm (h), 4.1in (w) x 5.9in (h)
Pages 208 to 246 pages
Covers Couche laminated, 250mg
Inner pages Couche matte, 100g
Quality Offset printing 4 colours, 2 sides
Language English
Chapters Things to see; Where to eat; Where to drink; Where to shop; Things to do; Where to stay; Where to visit; Maps and Need to Know
Circulation 100,000 copies per 12 months
Readership 320,000 readers per year
Period 4 printings per year
Publishing dates March, June, September, December
Distribution Hotels, resorts, restaurants, bars and cafes, travel agents, serviced apartment buildings, shops (450+ premium distributors in Vietnam)

 

Key Selling Points

      • Current travel information market leader in Vietnam for print and apps
      • Vietnam’s most competitive advertising cost per user/viewer
      • Vietnam’s first travel publisher with multilingual platforms
      • Incomparable level of added value for our partners
      • Target audience comprises of high-end travellers and expats
      • A strong base of 300+ partners throughout Vietnam
      • Large and carefully selected network of distributors (500+)
      • Innovative and high quality products


Table of Contents

Ho Chi Minh City

Things to See

      • Introduction to HCMC
      • District 1
      • District 3
      • Districts 3 & 4
      • District 5
      • Districts 5 & 6
      • Districts 10 & Binh Thanh
      • District 11
      • Nearby

Where to Eat

      • Local
      • Local/ International
      • International
      • Further Suggestions

Where to Drink

      • Coffees
      • Cafes/ Bars
      • Nightlife
      • Clubs
      • Further Suggestions

Where to Shop

      • Souvenirs
      • Fashion
      • Shopping Streets/ Malls
      • Further Suggestions

Thing to Do

      • Tours
      • Activities
      • Entertainment / Golf
      • Spas / Beauty
      • Meetings & events
      • Further Suggestions

Where to Stay

      • Hotels
      • Resorts
      • Further Suggestions

Where to Visit

      • Mekong
      • Con Dao
      • Phu Quoc
      • Mui Ne
      • Dalat
      • Sounthern Coast

Maps

      • District 1 & 3
      • District 5, 10 & 1
      • District 7
      • District 2 & Binh Thanh
      • Tan Binh & Phu Nhuan districts

Need to Know

      • Vietnam Fact Sheet
      • Price Guide
      • Climate
      • Being aware
      • Visas
      • Money
      • VAT
      • Electronics
      • Communication
      • Dental
      • Health
      • Transportations
      • Airline listings
      • Embassy Listings
      • Consulate Listings
      • FAQ
      • History

Hanoi

Things to See

      • Introduction to Hanoi
      • Hoan Kiem District
      • Ba Dinh District
      • Ba Dinh & Dong Da Districts
      • Cau Giay District
      • Outside the City

Where to Eat

      • Local
      • Local/ International
      • International
      • Further Suggestions

Where to Drink

      • Bars
      • Cafes
      • Further Suggestions

Where to Shop

      • Souvenirs
      • Fashion
      • Shopping Streets
      • Further Suggestions

Thing to Do

        • Tours
        • Mall
        • Spas / Beauty
        • Tours / Golf
        • Entertainment
        • Further Suggestions

Where to Stay

          • Hotels
          • Further Suggestions

Maps

          • Hoan Kiem & Ba Dinh Districts
          • Hoan Kiem, Hai Ba Trung & Dong Da Districts
          • Ba Dinh, Dong Da & Tay Ho Districts
          • Tay Ho District

Need to Know

          • Vietnam Fact Sheet
          • Price Guide
          • Climate
          • Being aware
          • Visas
          • Money
          • VAT
          • Electronics
          • Communication
          • Dental
          • Health
          • Transportations
          • Airline listings
          • Embassy Listings
          • Consulate Listings
          • FAQ
          • History

Pricing Advertorials

Advertisement (6 months)
Full page Cover Format: 105mm (w) x 150mm (h) / 4.1in (w) x 5.9in (h) Placement: inside front cover 110M
Page 1 Format: 105mm (w) x 150mm (h) / 4.1in (w) x 5.9in (h) Placement: page 1 99M
Page 2 or 3 Format: 105mm (w) x 150mm (h) / 4.1in (w) x 5.9in (h) Placement: page 2 or 3 83M
Page 4 or 5 Format: 105mm (w) x 150mm (h) / 4.1in (w) x 5.9in (h) Placement: page 4 or 5 74M
Double page Format: 210mm (w) x 150mm (h) / 8.2in (w) x 5.9in (h) Placement: double page 4 + 5 120M
Bookmark (1 side) Format: 55mm (w) x 150mm (h) / 2.1in (w) x 5.9in (h) 72M
Advertorial (12 months)
1/3 page Format: 88mm (w) x 41mm (h) / 4.1in (w) x 5.9in (h) Advertorial: 50 words (approximate) Photos: – Small image: 25mm (w) x 40mm (h) Local insight: 15-20 words Contact details: address, telephone, opening hours, website, social media 36M
Full page Format: 88mm (w) x 133mm (h) / 3.4in (w) x 5.2in (h) Advertorial: 85 words (approximate) Photos: – Small image: 25mm (w) x 63mm (h) – Big images: 88mm (w) x 64mm (h) Local insight: 15-20 words Contact details: address, telephone, opening hours, website, social media 95M
Additional creative services
Photo shoot 5 photos 4.4M
Advertisement design 5M
  • Advertisement is available on prime pages only. Prices are in Vietnamese Dong and exclusive of VAT (10%).
  • 50,000 copies printed and distributed per edition (6 months).
  • Participation in City Pass guidebooks includes complimentary promotion/listing on City Pass mobile applications if available, and at www.citypassguide.com in English, Vietnamese, French and Japanese.

Reader Profile

Cross Publication – Advertising Comparison

sghncrs


Advertorials

FULL PAGE ADVERTORIAL

      • 120mm (h) x 90mm (w) / 4.7in (h) x 3.5in (w)
      • 2 picture
      • Maximum 120 words
      • Contact information

1/3 PAGE ADVERTORIAL

      • 35mm (h) x 90mm (w) / 1.4in (h) x 3.5in (w)
      • 1 picture
      • Maximum 50 words
      • Contact information

BOOKMARK ADVERTISEMENT

      • 145mm (h) x 55mm (w)
      • 5.7in (h) x 2.17in (w)
      • 1 picture and/or logo
      • Maximum 15 words
      • Contact information

page6.3


Advertisements

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www.citypassguide.com

The goal is to evolve beyond a mere resource for price comparisons into a hub for learning, advice and multiple booking options for both travellers and residents.

Google Analytics

website-traffic-chart

hcm-residentguide

Concepts

We are delighted to offer the new updated Resident Guide to Ho Chi Minh City (HCMC). We have designed this to meet the information needs of not only expatriate residents, incoming new residents and those firmly established in the country, but also high net worth Vietnamese who are faced with the same choices in goods and services as expatriates in key sectors such as education, banking, insurance, health, real estate and many other businesses.

The publication reflects the same quality production values as the City Pass guides, and it is more information rich in content. It is the most comprehensive and up-to-date guide in the Vietnamese market. A dedicated team of international and Vietnamese writers have combined to produce a guide that serves the needs of expatriates and residents alike, but also providing unique local Vietnamese insights and perspectives. One of the key purposes of the City Pass Resident Guide is to successfully blend Western and Eastern social perceptions to better understand everyday life in HCMC.

The guide contains the most detailed map of HCMC ever compiled, and is paired with the first easy-to-understand bus map of the city. These are complemented with comprehensive and up-to-date area maps for each district. In addition to this industry-leading book, we promote our clients’ goods and services through two mediums: www.citypassguide.com and our free applications on iPhone, iPad and Android.

Specifications

      • Size: 225mm (h) x 150mm (w) / 8.9in (h) x 5.9in (w)
      • Total number of pages: 335 pages with attached bookmark
      • Cover: 250gm Couche Laminated
      • Book Mark: 180mm (h) x 60mm (w) / 7in (h) x 2.4in (w), 250gm
      • Inner Pages: 333 pages, Couche Matte 100gm
      • Quality: Offset printing, 5 colours, 2 sides
      • Circulation: 4,000
      • Issuing Date: September 2015
      • Periodic: Bi-Annual
      • Distribution: Leading bookstores, Chambers of Commerce, international associations, relocation industry leaders, educational centres, global employers, serviced apartments/residences, shops
      • Language: English
      • Maps: HCM City, HCM City bus routes
      • District Maps: District 1, District 2, District 3, District 4, District 5, District 7, District 10, Binh Thanh District, Phu Nhuan District
      • Retail Price: 299,000 VND

Contents – Inner Pages

Sample Content Page