ROLE
The Social Media Community Manager is a highly motivated, creative individual with a previous experience in social media management for the hospitality or/and F&B industry and a passion for connecting with current and future customers. That passion comes through as he/she engages with fans and customers on a daily basis, with the ultimate goal of turning fans into customers.
The Social Media Community Manager is instrumental in managing the company’s content-related assets.
RESPONSIBILITIES
- PLANNING
- Working with the team on creating a social media strategy, a plan and a set of KPIs
- Creating the right content, promotion, engagement, conversion strategy
- IMPLEMENTATION
- Developing the brand awareness and online reputation
- Creating campaigns that help to achieve marketing goals
- Developing relevant content topics to reach the company’s target customers
- Creating, curating, and managing all published content (images, video and written)
- Developing and expanding community and/or influencer outreach efforts
- Overseeing social media design content
- Creating methods to incentivize customers to give honest feedback through special rewards and perks that tend to create strong relationships between a business and its clients
- Administrating the creation and publishing of relevant, original, high-quality content
- Creating and manage a publishing schedule and a content editorial calendar to manage content and plan specific, timely marketing campaigns
- Using Facebook Ads to promote the pages and campaigns you are in charge of
- MONITORING & OPTIMIZATION
- Monitoring the company’s social media accounts and offer constructive interaction with users
- Monitoring trends in social media tools, applications, channels, design and strategy
- Monitoring effective best practices for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
- Identifying and improve organizational development aspects that would improve content
- REPORTING
- Analyzing campaigns and translate data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
- Compiling reports for management showing results (ROI)
EDUCATION, EXPERIENCE & QUALIFICATIONS
- Bachelor’s Degree in Marketing, Communications or related field
- Previous experience in social media community management
- 1+ years experience in social media management (in hospitality industry is a plus)
- Exceptional multi-tasking and problem solving skills
- Knowledge of Facebook’s advertising platform
- Proficient in content marketing theory and application
- Experience sourcing and managing content development and publishing
- Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
- Excellent writing and language skills
- Ability to effectively communicate information and ideas in written format
- Time management, a team player
- Knowledge of principles of SEO including keyword research and Google Analytics.
- Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution